Want to know why the media releases I write have such a high rate of placement? Because I sat on the other side of the desk for so long. I know what editors, reporters, and news directors want, and I give it to them.
I'll share with you what those decision-makers are looking for:
- News, something interesting, a different take on a subject, an idea for a story.
- A press release written in clear and simple language.
- Correct contact information.
- Familiarity with their magazine; newspaper; television, radio, or podcast show; and other outlets.
- Suggestions for artwork, sample interview questions, or ideas (though don't push it).
Here are some things they don't want:
- Hyperbole, boasting, superlatives, and exclamation points.
- A story already written with an accompanying assumption that it will run "as is."
- Being pestered.
Want to know more about getting your name in lights? Please comment.
And while I have you on the Internet, please check out my improved Web site: www.amymarieorozco.com.
