I want to keep the art of letter writing alive

I love receiving letters in the mail. The kind of letter a friend handwrites and is filled with news. Or maybe even not that full of news. I love writing letters, too, imagining the smile on the recipients face when they see something other than a bill or sales circular waiting in the mailbox. Though, like many of us, I often don't make the time to pen a note and mail it. 

Wabi Sabi Avo.

I want to keep the Art of Letter Writing alive. As part of that mission, I am creating cards. Simple, blank inside, only-needs-a first-class-stamp variety of cards. You can see them here. I find the process relaxing. Even when there is a hiccup, such as not waiting long enough for the paint to dry, and I have to start anew. My focus is on the process. 

There really is no rhyme to when I write a letter to someone. Birthdays are a good incentive. Also, if I see a magazine or newspaper article I think someone may enjoy, I'll tear it out and mail it to them along with a message. 

This post also is available on my better and improved Web site. Check out the new site: amymawww.amymarieorozco.comrieorozco.com. 

How to get your name in light

While some people make a mean martini, I write a mean press release. What can I say? It’s true. (And that’s no martini talking.) 

Want to know why the media releases I write have such a high rate of placement? Because I sat on the other side of the desk for so long. I know what editors, reporters, and news directors want, and I give it to them.

I'll share with you what those decision-makers are looking for:  

• News, something interesting, a different take on a subject, an idea for a story. 
• A press release written in clear and simple language.
• Correct contact information. 
• Familiarity with their magazine; newspaper; television, radio, or podcast show; and other outlets.
• Suggestions for artwork, sample interview questions, or ideas (though don't push it).   

Here are some things they don't want:

• Hyperbole, boasting, superlatives, and exclamation points.
• A story already written with an accompanying assumption that it will run "as is."
• Being pestered.

Want to know more about getting your name in lights? Please comment. 

And while I have you on the Internet, please check out my improved Web site: www.amymarieorozco.com.