How to get your name in light

While some people make a mean martini, I write a mean press release. What can I say? It’s true. (And that’s no martini talking.) 

Want to know why the media releases I write have such a high rate of placement? Because I sat on the other side of the desk for so long. I know what editors, reporters, and news directors want, and I give it to them.

I'll share with you what those decision-makers are looking for:  

• News, something interesting, a different take on a subject, an idea for a story. 
• A press release written in clear and simple language.
• Correct contact information. 
• Familiarity with their magazine; newspaper; television, radio, or podcast show; and other outlets.
• Suggestions for artwork, sample interview questions, or ideas (though don't push it).   

Here are some things they don't want:

• Hyperbole, boasting, superlatives, and exclamation points.
• A story already written with an accompanying assumption that it will run "as is."
• Being pestered.

Want to know more about getting your name in lights? Please comment. 

And while I have you on the Internet, please check out my improved Web site: www.amymarieorozco.com.