Tuesday, December 24, 2013

The Social Media commitment

I have made a commitment to grow my business. This entails getting on the social media train. And, Lord knows, that train has left the station so many times with me not on it. So what does this mean? It means, not in any particular order, incorporating a social media schedule into my work week. On what days and what time will I use do my social media? What social media will I use? (This blog of course. Facebook. Get on top of my LinkedIn account. My Web site has been neglected for way too long. And, the list goes on ...)

My colleague, Sara Caputo, owner of Radiant Organizing, a productivity and organizing company, advises "if you wait for the perfect opportunity to do something, you will never get anything done. Stop putting whatever you are putting off OFF! The best strategy is to put time blocks around the overwhelming things and break them into chunks. This makes the entire process easier to wrap your brain around."

This hits the nail right on the head for me. Oftentimes, when I first see the big picture my reaction is I have to take deal with all of it all at once. I get overwhelmed, which results in abandoning the project. So, my first step is to make a schedule (and stick to it). The other steps will fall into place if I stick to my schedule. Also, am going to get a professional head shot taken. Really need to update the 2+ year-old phone photo I've been using.

Above photo, roughing out a social media schedule. When it comes to mapping out a schedule or strategy, I think best with pen in hand.