Friday, June 18, 2010

The apple doesn’t fall far from the tree. Or, does it?

Funny, how it is the unsaid stuff one’s parents do that is incorporated into an offspring’s behavior. I think the correct term is “internalize.” Certainly, my mother never sat me down for a how-to lesson on self sabotage or gave me pointers on substance abuse. Nevertheless, I managed all by lonesome to master those traits.

My mom passed on good habits to me as well. Making lists as a way to stay organized is a good example. Again, like the aforementioned example, she didn’t sit me down, pull out a free pad of paper from a local real estate agent, and enumerate tomorrow’s to-do list. Listing is something she’s always done, so naturally (I guess) I picked up the method.

My mom turns 77 this year and she still makes lists. Check out the one on the left.

Tuesday, June 15, 2010

Let's take a serious look

In the real estate market where I live one quickly learns that "cozy" translates as cramped, "charming" is a euphemism for ramshackle, and "close to shopping, transportation, and downtown" really means an awful location.

See the ad at right? The only doctoring I did was to enlarge the appropriate words and underline them. The misspell is courtesy of the author.

And so it goes with writing jobs -- or any job for that matter. "Challenging" means you'll work your ass off for little pay. "Chance to prove yourself" is code for we're not sure this thing will fly but will pay you minimum wage to test it.
Recently, the phrase "serious inquiries only" has really stood out. First, I want to know are the words necessary. Do job seekers go through the bother of assembling the proper paperwork to apply for job as a lark? Sort of like a grown-up prank phone call, if you will?

I think the phrase is a misguided effort to give an air of legitimacy to a completely bogus ad. Really? Are we supposed to believe that the sky is the limit supplying Web site copy at 1 cent a word?

Truly, may I offer this piece of advice? If you see "serious inquiries only" in an ad -- any kind of an ad -- do not to read any further.

Sunday, June 13, 2010

New Carpinteria Magazine hits the streets!

Extra! Extra! Read all about it!
The latest issue of Carpinteria Magazine is now available. Readers can pick up a copy at the Coastal View News office, 4856 Carpinteria Ave. in the great town of Carpinteria.

Don't you love the cover? I do! That's Dan Alvis. He really captures an essence of Carpinteria that has eluded any kind of exposure. The magazine's photography is beyond compare and almost captures just how gorgeous our slice of paradise is. Let's face it: there's just something about Carpinteria that defies definition.

The stories in the magazine are top notch, too. It is a "fun" issue. Get your copy today. Or check it out online at www.carpinteriamagazine.com.

Let me know what you think.

Friday, June 11, 2010

Dreams Do Come True

The difficult part about having your dreams come true is keeping your dreams in the forefront of your mind. That's why experts in the field (motivational speakers, life coaches, sales managers and the like) suggest keeping pictures of your goals in front of you, like on the bathroom mirror, or writing affirmations. You have to remind the noggin just what it is you are after.

Above, doesn't the new mixer look beautiful. This is before any mixing soiled the beautiful machinery.

One of my purely materialistic aspirations has been a Kitchen Aid mixer. (BTW, I wish for world peace and like to think I do my part to make the world a better place.) The Kitchen Aid mixer, I must confess, is 100 percent vanity and indulgence. It is not as if I bake frequently or that particularly well. I wanted that appliance trophy, and have wanted it off and on for about the last 15 years.

My husband received a notice his air miles were about to expire. I thought we could get a couple of magazine subscriptions, at least, out of the deal, so I dusted off his account and pin numbers and did a little online shopping.

My eyes almost popped out of my head when I saw the Kitchen Aid mixer at 40,000-and- change points/miles. He had a few miles to spare, and I thought I'd cough up the tax and shipping in cash. Can you believe we weren't charged anything extra for tax or shipping?

Dreams do come true, and sometime better than we imagined.

Tuesday, February 16, 2010

Managing My Portfolio

Recently, I've been spending a lot of erratic time putting together a good old-fashion portfolio. You know the kind: highlights of past work printed on paper (or cardboard or foam core) and lovingly organized in a large leather satchel (which also goes by the name of portfolio). The zip of the case and being able to feel the work with your fingers is infinitely more satisfying than a digital portfolio or book.

The reason for the good old-fashion portfolio is twofold. First, it is a good exercise in building oneself up after Orozco Ink not being able to land any new jobs for a couple of months. Having previous accomplishments laid out in front of you is a big help in the self-esteem department. Second, even in this digital age, it is a good idea to have an updated portfolio at the ready to show prospective clients.

In addition to trying to hobble the portfolio together during spurts of unscheduled time, the project does present one big problem. How large should it be? I'm a big believer in "keep 'em wanting more." But, I also want to cover all my bases so prospects know all that I can do.

I love this photo of a Peruvian girl with a baby llama. But, it really doesn't belong in my portfolio for writing jobs, even though I did take a pretty good photo. Portfolios are a very good example of sometimes less is more.

Monday, January 25, 2010

On Feeling Normal



That's my husband in the video. His name is Alonzo; we have the same last name.

At eating and drinking establishments, there's a fine line between feeling welcomed when warmly greeted by staff and customers and feeling like Norm from "Cheers." I guess it depends on how one is feeling on a particular day. For example, if I was entering the establishment wearing a pair of pants with a too tight waistband feeling more and more snug with each sip of beer, I might feel a bit Norm-ish (which, hopefully, doesn't become too normal of a feeling). And I'd most definitely feel Norm-ish if I wore sweats because none of my pants fit. On the other hand, if I was freshly showered and scrubbed with well-fitting pants, I'd feel more like an honored guest.

The moral of this tale is that how others are feeling at a specific time or place oftentimes has nothing to do with anyone else than that one particular person.

Wednesday, January 6, 2010

What's with some Season's Greetings?

As a born and bred Southern Californian, I don't feel any real compunction to go outside and enjoy the beautiful weather as I know such days are a dime a dozen. Last Sunday, though, was an exception. I don't know the name of the blue shade the sky was and I have never seen the Channel Islands pop more clearly out of the horizon. It was sheer desire, rather than pure guilt, that got me bike riding.

The photo above was taken on January 7. Christmas Day didn't look too different. The people's clothing indicates how warm the weather is.

What a glorious way to reflect on the past holiday season and ponder the new year and decade (though, technically, I'm not convinced we really are starting a new decade). "Season's Greetings, indeed," I thought as I pedaled between the mountains and the sea. "How lucky am I to be riding along this beautiful patch of country on such a fine day." (Well those are not my exact words, but they capture the sentiment in a more refined manner than what was actually going through my head.)

Delving further into the "Season's Greetings" bit, I got to wondering why Southern Californians send other Southern Californians Christmas cards with snow scenes representative of New England or another faraway place? Why does the insurance agent who handles my auto coverage send me a "special wish" that is so off-base from both our existences? I'm not asking for a surfing Santa, but certainly a poinsettia is a closer to a Southern California Christmas. (And, I'm not complaining either. The card from the insurance agent is placed on the mantle along with all the other cards -- snow scenes and otherwise.)

If you'd like to see proof of the glorious weather I'm talking about, check out
Carpinteria Magazine. This is the latest issue of the magazine I am lucky enough to help publish.